Services / Websites
A website that works like a salesperson, not a brochure
Most small business websites are online pamphlets. They say who you are, and then nothing happens. The job of the thing is to turn a stranger who found you at 10pm into an enquiry in your inbox by morning.
from £1,950
Fixed price, agreed in writing before anything starts.
The situation
This usually starts one of four ways
- The site is five years old, looks it, and you've started apologising for it
- It's slow, or it falls apart on a phone — which is where nearly everyone sees it
- Someone built it, then vanished, and now nobody can change a phone number
- It looks fine and generates nothing, and you can't work out why
That last one is the most common and the most fixable. A site that looks smart but doesn't convert is usually missing something ordinary: it doesn't say where you work, doesn't say what things cost, doesn't answer the question that's actually stopping people, or hides the phone number below three screens of scrolling.
What you get
- A site on the platform that genuinely suits the job — which you own, and can take elsewhere
- Written properly — I write the copy, you correct me on the trade
- Fast on a phone on 4G, not just on your office broadband
- Usable by people with poor eyesight or a screen reader
- Enquiry forms that go to an inbox you actually read, tested before launch
- Search fundamentals done properly from day one
- Analytics set up so we can both see what's working
- A walkthrough so you can edit your own text afterwards
Accessibility, speed and search basics are included. They're the parts other people charge extra for, which is exactly why so many cheap sites are hollow underneath.
How long
Three to six weeks
For a typical service business site. The bit that slows projects down is almost never me — it's waiting for photos and sign-off. I'll tell you at the start exactly what I need and when.
What it costs
Fixed, agreed in writing
Every quote is prepared individually — it depends on how many pages, whether you need bookings or payments, and whether photos and copy already exist. You get one page with a fixed number on it before anything starts.
What I need from you
A few hours, total
One call to start, photos of real jobs if you have them, a list of what you actually do, and a review at draft stage. That's it.
The honest bit
Should you just use Squarespace, or ask an AI to build it?
Genuinely, sometimes yes. If you need three pages saying who you are, where you work and how to reach you, a website builder will do that for a few hundred pounds a year and you'll be live this weekend. AI tools will now produce something reasonable too. I'm not going to pretend otherwise to win the job.
Here's where it stops being the cheap option. The build is the easy part now — anyone can make a page appear. The hard parts are knowing what the page should say to make someone ring you, keeping it fast as it grows, making sure it's legally accessible, connecting it to your booking system or your accounts package, and having someone to call at 8am when it's down.
A DIY site also has a habit of eating weekends. Several business owners have told me the same thing: doing it themselves was a false economy once they added up the hours, the theme licence and the plugins.
So: if the website is a business card, build it yourself. If it's meant to bring you work, that's a different job.
When not to hire me for this
- You need it live next week. I won't rush a build and produce something I'd have to apologise for.
- You want it to win design awards. My sites are clean and quick, not experimental. If that is what you are after I will bring in a designer, or point you at a studio and step aside.
- Your current site is fine and you're bored of it. Boredom is not a business case. Spend the money on getting found instead.
- Nobody at your end can spare a few hours. Without your input I'd be inventing what your business does, and it'll read like it.
On platforms, since everyone asks
I don't have a favourite to sell you. WordPress, WooCommerce, Shopify, a marketplace listing, or a plain static site — each is the right answer for something and the wrong answer for plenty else. What decides it is what you sell, who has to maintain it after I've gone, and what it needs to talk to.
You'll get the reasoning in writing before anything is built, including the honest downsides of whichever way we go. If the sensible answer turns out to be a platform I'd rather not work in, that's still the answer.
Start with a free call
Send me your current site before we speak and I'll have looked at it properly. Half an hour, no fee, and if the answer is "keep what you've got and fix two things", that's what I'll tell you.
