Services / Media marketing
Paid advertising, with your money and my fee kept separate
Google and Meta ads can put you in front of people who are ready to buy this week rather than in six months. They can also quietly consume a budget while producing nothing but "reach". The difference is mostly honesty about what's being measured.
from £600 a month
My fee, kept separate from your advertising budget.
The distinction that matters
Getting known, versus getting enquiries
These are two different jobs and they get sold as one. Brand awareness — being seen, being remembered — is real, and for some businesses it's worth paying for. But it's slow, hard to measure, and it is not what most small firms need when they say they need marketing.
What they usually need is demand capture: being in front of the person who is, right now, typing "emergency electrician" and their postcode into their phone. That's measurable to the enquiry, and it's where I'd start with almost everyone.
If someone proposes a brand awareness campaign to a six-person firm that needs the phone to ring next month, ask them how it'll be measured. The answer will tell you a lot.
Where the money goes
Two separate numbers, always shown separately:
Your ad spend
Paid to Google or Meta
My management fee
Paid to me
The account is yours, opened in your name, with your card on it. You can see every penny of what was spent without going through me — and if we part company, the account and its history stay with you. A percentage-of-spend fee gives whoever is running it a reason to spend more of your money, so I don't charge that way.
Before a penny is spent
Conversion tracking gets set up and tested first. Running ads without it is spending money blind — you'll know what you paid and nothing about what it bought.
Small, then bigger
A small budget for a few weeks to find out what's true for your business. Scale what works, kill what doesn't. Anyone who wants a big monthly commitment on day one is guessing with your money.
Measured in enquiries
Cost per enquiry, and where possible cost per job won. Not impressions, not reach, not engagement rate. Those are numbers you can't bank.
Ads before search, usually
If you need work sooner rather than later, paid usually beats search as the first move — it starts working in days rather than months, and it tells you which words actually bring in customers. That's genuinely useful information to have before committing to a year of search work. The catch is that it stops the moment you stop paying, which is why the two belong together over time.
When not to hire me for this
- Your website doesn't convert. Ads to a page that doesn't work is paying to fail faster. Fix that first.
- Your budget is very small. Below a certain point the management fee eats the spend and neither of us gets a useful answer. I'll tell you where that line is for your trade.
- You want followers and likes. Not what this is. That's a content and social job, and it isn't mine.
- You can't answer the phone quickly. Paid enquiries go cold fast. If nobody can respond within the hour, you'll be buying leads for your competitors.
Work out whether the numbers stack up
On a free call we'll estimate what an enquiry is likely to cost in your trade and area, and what that means against the value of a job to you. If it doesn't work, better to know now.
