Work
Work that changed what the business could sell
A timber yard whose reach already stretched to five airports. A personal trainer who had outgrown his own catchment. Storefronts trading in four languages. And the enterprise programme underneath all of it. Every entry here is live — go and check.
Client work
Businesses that needed more than a new website
In both of these the site was the visible part. The work underneath was moving a business somewhere it could not previously reach.
Timber merchant · Walsall
Caldmore Timber
A forty-year-old yard with its own sawing mill and suspended-ceiling contracts in five UK airports — trading online behind a domain nobody could spell out over the phone.
Rebuilt, renamed and migrated to a shorter address, with over a hundred prices published in the open and the workshop finally given top billing over the stock.
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Personal training · National
Home PT Instructor
A one-to-one fitness business capped by two things nobody can negotiate with: how far a client will drive, and how many hours exist in a week.
Turned into a national catalogue of buyable services delivered over video and app — a change to what the business is able to sell, not just how it looks.
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Ecommerce
Across platforms, and across marketplaces
Selling online is not one job. A duelling saber shipped to Poland and a junior fishing rod sold through a marketplace have almost nothing in common except that a customer paid for them. These are two stores we build and run, on deliberately different platforms, because the right answer genuinely depends on what you sell.
Shopify · International D2C
Parsec Sabers
Combat-ready lightsabers — pixel and RGB hilts built to duel, sold direct to a global enthusiast audience.
- Selling worldwide in four languages, with pricing and shipping to match
- Buy-now-pay-later at checkout, because a considered purchase converts better in instalments
- A catalogue organised by how buyers actually shop — apprentice, duelling, character, display — not by SKU
- An influencer programme and events side, feeding a community that reviews everything publicly
- Support content built out properly: getting-started guides, order tracking, returns
Shopify was the right call here. High order volume, international tax and shipping, and a catalogue that changes constantly — all things you should not be hand-building.
WooCommerce · Multi-channel retail
Oystern
Fishing gear designed around families and junior anglers — rod combos, tackle sets and a direct-from-designer pricing model.
- Own storefront running alongside marketplace listings, so the brand is not renting its entire customer base
- Product content written once and adapted per channel, where each marketplace wants something different
- Positioning that competes on something other than price — testing, support and a conservation commitment
- Bundles built for the actual buyer: a parent who wants one box that works, not a list of components
A different platform for a different problem. Marketplaces bring volume and take a cut; an owned store keeps the margin and the customer relationship. Most brands need both, and they need to work together.
Why this is on the site at all
Because it is one thing to advise on ecommerce and another to carry the cost of getting it wrong. Running stores of our own means we have paid for our own mistakes on returns policies, shipping thresholds, marketplace fees and abandoned checkouts — which is a considerably better education than reading about them, and it is your project that benefits from it.
Enterprise engagements
Twenty years of this, before the small business work
Contracts delivered for power stations, national infrastructure operators, car manufacturers and the Royal Mail. It is a strange thing to put next to a timber yard in Walsall — but the reason a small business gets asked about its margins and its capacity on a first call is that this is where the habit was formed.
Energy · Critical national infrastructure · 2025–26
Drax Power Station
OT Cybersecurity Business Analyst. Leading business analysis for the NIS regulatory compliance programme across the cyber security portfolio at a power station — the sort of place where a security control failing and a turbine stopping are the same conversation.
- Requirements traced individually to a regulatory obligation or a measurable benefit
- Supplier obligations reviewed against CAF Enhanced Profile, contractual gaps identified and remediation recommended
- Technical security solutions and vendor capability assessed to inform architecture decisions
- Commercial, legal and engineering stakeholders brought into the same room to agree what "compliant" actually required
Healthcare · Pharmacy · 2025–26
Pharmacy2U
Cybersecurity Specialist. A full security transformation across roughly a thousand devices in a 24/7 healthcare operation, where taking a system down to secure it is not an option available to you.
- Gap analysis across all eighteen CIS Controls, surfacing shared credentials, problem admin accounts and incomplete asset inventories
- Phased roadmap from IG1's 56 safeguards to IG2's 130, covering SIEM, behavioural malware detection and privileged access
- Built on existing investment — ManageEngine, Intune, Defender, Azure — rather than buying new tooling
- Aligned throughout to the NHS DSP Toolkit, GDPR and patient safety obligations
Delivered through STR Lines Limited, working alongside the CDIO, Cyber Security Manager and a fractional CISO.
Energy · Interconnectors · 2023–25
National Grid Ventures
OT Cybersecurity Analyst & NIS Portfolio Lead. Security architecture and regulatory compliance across the Dispatch systems that run the UK's electricity interconnector sites.
- Twelve portfolio-level workstreams defined and documented, with their constituent features and stories
- Current and future-state security architectures established across cloud, network and endpoint
- Architectural documentation produced to support regulatory audit and risk attestation
- Vulnerability and penetration testing organised, findings triaged through GRC
Food services · M&A integration · 2024–25
Compass Group
Business Analyst / Cutover Analyst. Folding a newly acquired food services company into Compass Group's SAP estate — the acquisition having been the easy part.
- Financial processes mapped and migrated from legacy systems to SAP with data integrity maintained
- Cutover across AP, AR and General Ledger delivered ahead of schedule
- A reusable documentation framework that cut roughly 30% off subsequent migration timelines
- GDPR compliance maintained throughout, passing security audit
Logistics · Data & analytics · 2020–21
Royal Mail
Lead Product Owner, Data Analytics & Innovation. Product ownership across data products, including taking machine learning out of proof-of-concept and into something the business actually ran on.
- Machine learning proof-of-concept delivered, then productionised with partners
- Product vision, roadmap and KPIs defined for the data analytics platform
- Multi-supplier onshore and nearshore teams managed through genuine geopolitical disruption
- Events Based Billing migrated to third-party support during internal restructure
Utilities · Separation programme · 2011–12
UK Power Networks & EDF Energy
Change Consultant. A large-scale IT migration and separation programme — the kind where two businesses that used to share everything have to stop, without the lights going out.
- Delivery lead on the transfer of more than 120 applications
- Business-as-usual processes designed for billing, CRM and customer support
- Cutover led at critical transition dates, including UAT, PAT and rollback
- Change communicated to technical and non-technical audiences alike
What this is doing on the page
Not to impress you with logos. It is here because it explains the approach: two decades spent in environments where you are not allowed to build anything until you can say what the current way of doing it costs, and where "it looks nice" has never once been accepted as a reason to spend money. That is the same discipline a six-person firm gets, at a price that makes sense for a six-person firm.
How this page works
Written up properly, or not at all
Every project that appears here gets the same treatment: what the business does, what wasn't working, what I actually did, and what changed — including the parts that are still too early to call.
Nothing goes up without the client's agreement, and nothing goes up with a number I can't stand behind. You've seen the alternative: pages of stock photography and invented testimonials from people called Sarah and Michael. You know what those are worth.
If you'd like to speak to someone I've worked with before you commit to anything, ask me on the call and I'll arrange it.
What a write-up here always includes
- The actual business and what it does
- What wasn't working, in their words
- What I did, specifically
- What changed, including when it didn't
- Their name on it, with their permission
Background
Where the experience comes from
Automotive · Connected vehicle
Vehicle telematics for Jaguar Land Rover
As a Technical Business Analyst on the TTL vehicle connected services programme, I worked on real-time tracking of vehicles moving from plant to dealer — a supply chain where nobody could reliably say where a car was, or when it would arrive.
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Judge me on the conversation instead
A portfolio tells you what someone did for other people. Half an hour on the phone tells you whether they understand your business. That call is free, and there's nothing to sign.
